[Case 02]
Homebase Mobile APP
Case Study
Adoption made simple and accessible
[Project Overview]
[Problem Statement]
A college student balancing part-time work with school faces scheduling challenges due to complexity and confusion. This lack of an intuitive solution increases stress, potential conflicts, and decreases productivity in both work and academic spheres.
[Solutions]
Include a calendar interface for easier dates and time slots selections.
Provide the ability to sort out messages such as unread, read, group chat, individuals.
Enhance the visibility of hidden functions by integrating them into the main dashboard.
[Industry]
Mobile App
[My Role]
UX Designer
[Methods]
User Survey
Empathy Map
User Flow
Wireframe & Prototype
[Timeline]
March 2024-April 2024
[Process]
[01] User Research
Identified survey questions
Conducted both quantitative and qualitative survey
Analyzed survey data and pain points
[02] Empathy Map
Identified pain points from surveys about scheduling, announcements, and messaging to better understand user's needs
Mapped findings into Says/Thinks/Does/Feels
Extracted opportunity areas to drive feature priorities and flow changes
[03] User Flow
Outlined critical paths from user survey
Simplified decisions & entry points: such as exposing a “Next Shift” card for quick actions
Visualize the user's journey to ensure that every step is intuitive and aligned with their needs
[04] Wireframe
Sketched dashboard with a prominent Next Shift card, high-salience Announcement banner, and bottom nav; mapped key screens for Trade Shift, Messages, and Availability with clear primary actions
Standardized components (cards, list rows, tabs, date/time pickers)
Ran quick click-through tests
[User Research]
Most users find the app unintuitive. The process of scheduling shifts is confusing and lacks clarity. Additionally, the app does not serve well as a communication tool.
[Empathy Map]
[Wireframe]
[Interactive rototype]
[Key Learnings]
User Thinking
Spending time using the product as a user is great to find out problems.
Thinking Out Loud
Thinking out loud is a helpful method to use when you struggled to find solution.