Kazarina Liao Portfolio

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[Case 02]

Homebase Mobile APP

Case Study

Adoption made simple and accessible

[Project Overview]

Homebase is a mobile app designed to aid businesses and workers with roster management, and it offers additional utilities like message exchanges and income tracking. The intent of this project is to enhance existing features for a heightened user experience.

[Problem Statement]

A college student balancing part-time work with school faces scheduling challenges due to complexity and confusion. This lack of an intuitive solution increases stress, potential conflicts, and decreases productivity in both work and academic spheres.

[Solutions]

Include a calendar interface for easier dates and time slots selections.
Provide the ability to sort out messages such as unread, read, group chat, individuals.
Enhance the visibility of hidden functions by integrating them into the main dashboard.

[Industry]

Mobile App

[My Role]

UX Designer

[Methods]

User Survey

Empathy Map

User Flow

Wireframe & Prototype

[Timeline]

March 2024-April 2024

VIew Prototype

[Process]

[01] User Research

Identified survey questions

Conducted both quantitative and qualitative survey

Analyzed survey data and pain points

[01] User Research

Identified survey questions

Conducted both quantitative and qualitative survey

Analyzed survey data and pain points

[01] User Research

Identified survey questions

Conducted both quantitative and qualitative survey

Analyzed survey data and pain points

[02] Empathy Map

Identified pain points from surveys about scheduling, announcements, and messaging to better understand user's needs

Mapped findings into Says/Thinks/Does/Feels

Extracted opportunity areas to drive feature priorities and flow changes

[02] Empathy Map

Identified pain points from surveys about scheduling, announcements, and messaging to better understand user's needs

Mapped findings into Says/Thinks/Does/Feels

Extracted opportunity areas to drive feature priorities and flow changes

[02] Empathy Map

Identified pain points from surveys about scheduling, announcements, and messaging to better understand user's needs

Mapped findings into Says/Thinks/Does/Feels

Extracted opportunity areas to drive feature priorities and flow changes

[03] User Flow

Outlined critical paths from user survey

Simplified decisions & entry points: such as exposing a “Next Shift” card for quick actions

Visualize the user's journey to ensure that every step is intuitive and aligned with their needs

[03] User Flow

Outlined critical paths from user survey

Simplified decisions & entry points: such as exposing a “Next Shift” card for quick actions

Visualize the user's journey to ensure that every step is intuitive and aligned with their needs

[03] User Flow

Outlined critical paths from user survey

Simplified decisions & entry points: such as exposing a “Next Shift” card for quick actions

Visualize the user's journey to ensure that every step is intuitive and aligned with their needs

[04] Wireframe

Sketched dashboard with a prominent Next Shift card, high-salience Announcement banner, and bottom nav; mapped key screens for Trade Shift, Messages, and Availability with clear primary actions

Standardized components (cards, list rows, tabs, date/time pickers)

Ran quick click-through tests

[04] Wireframe

Sketched dashboard with a prominent Next Shift card, high-salience Announcement banner, and bottom nav; mapped key screens for Trade Shift, Messages, and Availability with clear primary actions

Standardized components (cards, list rows, tabs, date/time pickers)

Ran quick click-through tests

[04] Wireframe

Sketched dashboard with a prominent Next Shift card, high-salience Announcement banner, and bottom nav; mapped key screens for Trade Shift, Messages, and Availability with clear primary actions

Standardized components (cards, list rows, tabs, date/time pickers)

Ran quick click-through tests

[User Research]

[Take Away]

Most users find the app unintuitive. The process of scheduling shifts is confusing and lacks clarity. Additionally, the app does not serve well as a communication tool.

[Empathy Map]