STARBUCKS
MOBILE APP
REDESIGN
Project Goals
Easier access to order and pay
Streamline user experience by putting most-used functions up-front
Provide share order information with other users
Duration- 3 weeks
Target audience- 15 to 70 years old
Tool Used
Need to click through different tabs to order, scan and pay
Missing key features on the main page
Advertisement took over the main page
User Research
During the process, I was able to interviewed 2 users (age 21 and 22,) they often used the Starbucks App to order ahead. They have identified 3 main pain points while using the app.
Navigation through the current interface can be difficult in a rush
Advertisements taking over the main page instead of most used features
Unable to directly share order information in the app when group ordering
Old ui
User Persona
Age: 30
Occupation: Nurse
Savannah
Bio
Savannah, a busy nurse who works long hours and alway on the go. She cherishes every little moment where she gets to relax and enjoy a cup of Starbucks coffee. However, with her hectic schedule, she despises wasting time in long lines, which is why she relies on the Starbucks mobile app to streamline her coffee runs.
Frustrations
Wasting time in long lines
Having hectic schedule
Unable to enjoy her coffee break
Navigating through complex interface
Unable to share order information when group ordering
Goals
Efficience ordering
Skip waiting in line
To focus on work without worrying about basic needs
Saved preferred location and drinks
Share order informations with friends
Wireframes
Profile
History
Barcode
Good Afternoon, Savannah!
Starbucks Card Payment (in store)
Default
Manage
$ Add
188
Star Balance
50
100
200
300
Redeem
Details
Favorites New Deals All
Chai Tea Latte
Grande
Soy
Light Ice
-
+
1
$6.50
Matcha Latte
Grande
Soy
-
+
1
$6.50
Salted Caramel Cold Brew
Grande
Light Ice
-
+
1
$6.50
Add
Profile
History
Back
Reload
Bank Name
Visa
Card Number
Card Name
Card Date
Add New Card
$15.00
Select Amount
$10.00
Reload
$25.00
Enter Amount
Profile
History
Back
Choose a Location
Map
Nearby
Previous
Favorite
Map
San Diego
92122
Filter
Nearby
Previous
Favorite
4545 La Jolla Village Dr, San Diego, CA 92122
Profile
History
Back
Review
Pick up time: 10-15 minutes
Chai Tea Latte
Grande
Soy
Light Ice
-
+
1
$6.50
Matcha Latte
Grande
Soy
-
+
1
$6.50
Salted Caramel Cold Brew
Grande
Light Ice
-
+
1
$6.50
Location
Westfield UTC
4545 La Jolla Village Dr, San Diego, CA 92122
Apple Pay
Starbucks Card
Profile
History
Starbucks
Ordered
In progress
Ready!
Pick up store:
Westfield UTC (1 mile away)
Estimate pickup:
15 minutes, 10:30 am
Share Order Information
Link
http://enfikmrun4i3onl.starbucks.order
Copy
Claire
Jenny
Mom
Tammy Ha
Send
Profile
History
Starbucks
Ordered
In progress
Ready!
Pick up store:
Westfield UTC (1 mile away)
Estimate pickup:
15 minutes, 10:30 am
Share Order Information
Hi-Fi Design
Click to view interactive prototype