Back

Back

[Case 01]

Happy Hoppers

Non-profit Responsive Website

Adoption made simple and accessible

[Project Overview]

Happy Hoppers is a bunny adoption website that helps bunny finds their forever home. This project combines thoughtful UI/UX design with front-end development, focusing on responsive layouts, intuitive navigation, and consistent visual alignment across devices.

Happy Hoppers is a bunny adoption website that helps bunny finds their forever home. This project combines thoughtful UI/UX design with front-end development, focusing on responsive layouts, intuitive navigation, and consistent visual alignment across devices.

[Problem Goal]

1. Create an intuitive interface that makes it easy for users to browse and filter bunnies by key characteristics such as breed, age, and personality with visual Hierarchy and card layout


2.Use storytelling, images, and videos to emotionally connect with users, encouraging them to adopt bunnies by highlighting each bunny’s unique personality, story and call to action buttons


3.Ensure the website is fully responsive across all devices, particularly mobile, with layouts and features like the form, filters, and bunny details optimized for various screen sizes

[Industry]

Non-Profit

[My Role]

UX Desiger/ Front-end Developer

[Methods]

User Persona

Information Architecture

HTML & CSS

Wireframe

[Timeline]

August 2024- September 2024

VIew in Github

VIew in Github

[Process]

[01] User Persona

Created user o

The business specializes in high-quality craftsmanship and premium materials, offering timeless and fashionable designs for all occasions

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Persona

Created user o

The business specializes in high-quality craftsmanship and premium materials, offering timeless and fashionable designs for all occasions

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Persona

Created user o

The business specializes in high-quality craftsmanship and premium materials, offering timeless and fashionable designs for all occasions

Benchmarked against competitors to identify best practices for checkout flows.

[01] Information Architecture

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] Information Architecture

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] Information Architecture

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[01] User Research

Conducted interviews with 15 frequent users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[04] User Research

Conducted interviews with 5 possible users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[04] User Research

Conducted interviews with 5 possible users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[04] User Research

Conducted interviews with 5 possible users to uncover frustrations and preferences.

Analyzed behavioral data to identify bottlenecks in the current flow.

Benchmarked against competitors to identify best practices for checkout flows.

[Persona]

Christine

Marketing Manager

Age: 29

Location: New York City

Tech Proficiency: Moderate

Gender: Female

[Goal]

Quickly learn about the organization without interruptions

Access accurate details and a seamless adoption process

Learn about bunny care before adopting

[Frustrations]

Find it difficult to go through adoption process with her limited time

Frustrated when adoption website lack of clear information

Website is not accessible on phone

[Information Architecture]

[Wireframe]

[Final Design]

[Key Learnings]

User-Centered Design is Crucial

Incorporating storytelling and high-quality visuals (e.g., bunny images and personal stories)can fosters emotional bonds, encouraging users to adopt.

User-Centered Design is Crucial

Incorporating storytelling and high-quality visuals (e.g., bunny images and personal stories)can fosters emotional bonds, encouraging users to adopt.

User-Centered Design is Crucial

Incorporating storytelling and high-quality visuals (e.g., bunny images and personal stories)can fosters emotional bonds, encouraging users to adopt.

Responsive Design Enhances Accessibility

Incorporating storytelling and high-quality visuals (e.g., bunny images and personal stories)can fosters emotional bonds, encouraging users to adopt.

Responsive Design Enhances Accessibility

Incorporating storytelling and high-quality visuals (e.g., bunny images and personal stories)can fosters emotional bonds, encouraging users to adopt.

Responsive Design Enhances Accessibility

Incorporating storytelling and high-quality visuals (e.g., bunny images and personal stories)can fosters emotional bonds, encouraging users to adopt.

Emotional Connection Drives Engagement

Incorporating storytelling and high-quality visuals (e.g., bunny images and personal stories)can fosters emotional bonds, encouraging users to adopt.

Emotional Connection Drives Engagement

Incorporating storytelling and high-quality visuals (e.g., bunny images and personal stories)can fosters emotional bonds, encouraging users to adopt.

Emotional Connection Drives Engagement

Incorporating storytelling and high-quality visuals (e.g., bunny images and personal stories)can fosters emotional bonds, encouraging users to adopt.

Select this text to see the highlight effect